SEO is tied in with expanding scan visibility for businesses that serve their services to their clients in a local geographic region. Any business that is local and serves local clients can profit with local SEO. Local search engine optimization is a part of search engine optimization (or SEO) that focuses on improving a local business’ visibility in local search engine results. The results that appear in local search results typically answer a “near me” intended question, meaning that a searcher is searching for something in CITY or the search engine has understood that there were geographic constraints to the search.
By using local SEO strategies, businesses can improve their visibility in these local search results for terms related to their business and their products or services.
Local SEO ensures your appearance in the search result at whatever point somebody close by looks for a business like yours. Notwithstanding, the first question that arises is when you need local SEO? What are the advantages of local SEO? Well, that’s why we are here, so without further delay let’s see why you need to hire an SEO Expert to improve your local SEO.
Why Is Local SEO Important for Small Businesses?
Nearly half of all Google queries today are local searches. Even when someone performs a typical daily search, the chances that Google shows local businesses nearby remains high.
Why is that important for small businesses? Well, from 2019 to 2021, Google reported a 900% increase in searches that involved the phrase “near me today/tonight.” In an attempt to best meet the needs of its searchers, Google started providing more results for geographically-related searches based on:
- Proximity
- Relevance
- Prominence
That means, if your business is close to where someone is conducting their search, offers services or products they may be searching for, and has optimized local business listings, then you’re more likely to be found by potential customers online.
What Are the Benefits of Local SEO?
In addition to getting better visibility in Google search engine results pages (SERPS), investing in local SEO has other advantages for small businesses.
A Cost-Effective Marketing Solution
While it requires time and effort to manage your business information in online directories, you can typically set up local business listings across the web for free with tools like Google My Business and Facebook, which makes local SEO a more cost-efficient option for online advertising.
Helps Local Customers Find You
72% of consumers who search for a local business visit a store within five miles. So if you’re being found in local search results or in Google Maps, there’s an increased chance of capturing new leads for your small business.
Reaches Customers Who Are Ready to Buy
A whopping 80% of local searches that are performed on mobile devices convert into sales. This can be attributed to the fact that local SEO puts you in front of the customer at the exact moment they’re searching for a product or service, making them much more likely to purchase or at least inquire for more information.
Delivers More Qualified Search Traffic
Local search can help weed out searchers who aren’t likely to contact your business. This isn’t because search engines are making a concerted effort to shield businesses from customers, but because they want to provide relevant local results based on proximity and intent. So someone who’s 50 miles away probably won’t see your HVAC company pop up in search, but one who’s just five miles away would.
