Christmas is right around the corner, and if you’re running a giveaway, you’d surely want to make it something grand. Here are the top social media promotional strategies to get you started.
Organizing a Christmas giveaway requires a lot of planning. How many people can you expect to participate? How many items will you be able to collect and give away? How much impact will you have on your community? The answer to all those questions depends on how well you spread the word and promote your upcoming Christmas giveaway. Using social media is the best way to get fast results. Here’s how!
Find the right social media platforms
The first thing you need to do is find the right platforms. In most cases, Facebook and Instagram are your top choices since they’re the most-used platforms on the planet. Once that’s done, create your channels on those social media platforms. Include all the relevant details in the pages’ descriptions, such as what the page is all about and what you are trying to accomplish.
Upload a catchy Christmas giveaway poster as your profile picture. You don’t need to hire a graphic designer to do that. Just use a pre-built Facebook cover with an online graphic design tool like PosterMyWall, customize it to your taste, and you’re done! The bottom line is your page should look filled up with content, not empty.
Start posting content
Unfortunately, there’s no shortcut to getting traction on social media — it takes a lot of time and effort, so make sure you start early enough. The key element to a successful social media page is excellent content. Believe it or not, content is the fodder of all things digital media. The more content you churn out, the more subscribers you’ll get to your pages.
However, the content you post should add value to your followers. Ask yourself, why would someone want to follow you? What are you giving them in return? That doesn’t mean you post long walls of paragraphs. Instead, talk about your Christmas giveaway event in no more than 2 lines and attach a Christmas poster template to make it stand out.
Have an up-and-running website blog
While you can’t post entire articles on your social media pages, you can do so on your website blog. This is the place where you consistently write about the spirit of Christmas and charity. One article won’t suffice, so post a lot of them. It helps to have a content calendar to schedule your posts to maintain the frequency.
Consistency matters a lot in content marketing. People want to see you’re active and have a recurring posting pattern — this could be twice or thrice a week; whatever it is, stay consistent. We recommend writing articles about the past giveaway events you’ve hosted and the impact it has had on various local communities. People are more likely to participate in the event if they see tangible results in front of them.
Run paid ads
Once you’ve established a substantial following on your social media channels, you could accelerate results by running paid ads. Social media platforms track their users’ search interests and will show your ads to people who are most likely to participate in your Christmas giveaway event.
All you need to do is craft a short, compelling video ad that convinces your audience to attend the event. Again, focus on the impact you’ve had in the past Christmas giveaway events. Use pictures of items that made their way to needy families and brought smiles to their faces. This will definitely tell the audience the kind of impact they can make on the community by participating.
Pair up with an influencer
Last but not least, pairing up with an influencer can be the fastest way to promote your Christmas giveaway. However, it won’t always work if you choose the wrong influencer. Social media influencers have many loyal followers who look up to them as experts in their industry and will follow their recommendations in a jiff.
If you pair up with the right influencer and they agree to give you a shoutout on their social media channels, the news will spread to thousands of people who’d potentially want to participate in the giveaway event. Just make sure the influencer you choose is enthusiastic about the cause and is willing to go the extra mile for you.
Some final thoughts
Your Christmas giveaway event doesn’t have to be restricted to your locality. People can courier their stuff from all over the country without being physically present. In that case, you should have a proper website with a query form to get requests. You filter through the requests and pick people who can then send you items to your mailing address via courier.
