Whether you’re looking for content marketing tips for your businesses or startups, content marketing tips for beginners, or even if you’ve been in the game for a while, these tips are applicable to your business.
Read these 6 tips to learn more about content marketing tips and tricks!
Know your audience
Before you can create any sort of marketing strategy (online or otherwise), you need to know your audience. But unlike most traditional methods, content marketing requires you to know more than who your target demographic is.
Content marketing requires you to write articles, blog posts, and graphics that engage your audience. In order to do that, you need to understand what it is your potential customers want. What are their interests? What do they need help with? And what words and phrases do they use to find answers online?
Write for your audience
This content marketing technique may sound obvious, but once you know who your audience is, you need to write for them. From topic selection to your final edits, your audience should play a big role in the way you present information.
Right from the start, you should select topics that potential customers would want to learn about. This is a challenging process (and sometimes you’ll be wrong), but you can start with these seven ways to find ideas they’ll love.
Research your competitors
Take a look at what other top competitors in your industry are doing with their content strategies. What formats are they using? What topics are they discussing? And how are their readers responding?
Narrow your focus
As you select the topics you want to write about, you may find yourself coming up with broad, general topics. But unless you’re prepared to spend the time to create comprehensive long-form content, you should narrow each topic down to the point that you can cover it fully.
In addition to making content creation more manageable, this will also help you create more effective topics. It’s better to have 10 pages that comprehensively answer a specific question than one page that answers 10 questions with minimal explanation— especially if each question deals with a different topic.
Make readers your priority
It can be a challenge to create content that is primarily informative. After years of writing copy with the goal of closing sales, it’s all too easy to fall back on “sales-y” language.
Today’s consumers are prone to tuning out promotional content, and this could easily ruin your chances of building trust with site visitors. Instead, when you’re marketing your products or services, tell readers what you do, why it’s important, what the advantages are to your company, and how you can help potential customers.
Make relevant connections to your business
Although it’s important to not be too promotional, you should look for opportunities to mention your products or services where relevant. Even if this is simply a link to another page at the bottom of a blog post, keeping visitors on your site beyond the first thing they see is key to converting them into customers.
