What is a website audit tool?
‘website audit’ refers to the assessment of checking your site’s performance.
A website audit takes into account all of the things that affect a website’s search engine visibility, giving you an in-depth look at any website, its traffic, and individual pages.
Let’s see what some bests free website audit tools to help you in website assessment and marketing.
Best website audit toolsÂ
SEMrush
SEMrush has been in business for more than a decade and has become one of the most well-known veterans in the field of SEO. It now comes as an all-in-one digital marketing suite that includes more than 40 tools for keyword research, competitor intelligence, paid ad research, content optimisation, rank tracking, and social media monitoring, as well as more than a dozen other types of tools.
As for SEO website audit, the SEMrush Site Audit tool crawls through your web pages to find problems with your AMP implementation, JavaScript and CSS, internal linking, HTTPS security protocols, meta tags, SEO content, and website crawlability and page loading speeds. This is done by the tool.
Ahrefs
Ahrefs is yet another suite that claims to be an all-in-one SEO toolset. It has more than five website audit tools. Site Explorer, Keyword Explorer, Rank Tracker, Content Explorer, and Site Audit are some of the tools it has to help you find out more about your site.
The SEO audit magic happens in the second place. You can find problems with your website’s external pages, JavaScript and CSS resources, broken pages and redirects, non follow links and orphan pages, incomplete or missing social tags, poorly-optimised HTML tags, and slow page performance.
SpyFU
SpyFU is another well-known name in the SEO research world. And just like SEMrush, it has a lot of tools for website audit, like keyword research, backlink tracking, competitor research, PPC research, rank tracking, and everything else you need to do your research.
SpyFu combines several tools to give you information about your SEO campaign. Its SEO Keyword Research tool, for example, tells you which keywords you should get rid of. Competitor research tells you what might be wrong with other websites that are similar to your own.
Google Search Console
It was called Google Webmaster Tools before, but now it has a whole bunch of search performance metrics that come straight from the horse’s mouth. The data is so big that you can even go back in time and figure out SEO issues from more than 16 months of data.
A quick glance through the insights should show you how your site is being indexed and how easy it is to use. Then, to top it all off, the Google Search Console website audit tool gives you information about your structured data, HTML, Accelerated Mobile Pages, broken links, and the content quality of your site.
Screaming Frog SEO Spider
Screaming Frog SEO Spider is not really a cloud-based software like most of the other website audit in this field. Installable tool: Instead, it comes in the form of a piece of software that can be used to crawl your website, get data from it, look for SEO problems, and then look at the results in real-time.
Web marketers and website owners can use it to get data from their HTML, track server errors and broken links, analyse meta descriptions and title tags on their web pages, flag URLs that aren’t allowed to be accessed, and find temporary and permanent redirects.
GTMetrix
As a whole, GTmetrix isn’t a web crawler. So it’s more like a website audit tool that checks how well your web pages work and gives you information about the technical health of your site quickly. A test only takes a few seconds, and after that, you can see how quickly your page loads, how big it is, and how well it works with things like caching, image scaling, and scripts.
In total, GTmetrix looks at about 25 SEO factors. You can use the points to look for problems that might be slowing down your web pages.
OnCrawl
To help you make smarter SEO decisions, OnCrawl has a set of website audit tools and software that can help you do a better job of it.
These tools work together to help you look at your site’s technical status in more detail, especially when it comes to things like search indexation, Hreflang tags, pagination, canonicals, and sitemaps. But that isn’t all. OnCrawl also checks the quality of your content, how quickly your pages load, and how well your site is organised.
SERPsim
SERPsim is a website audit tool that can show you how your site is ranked on Google. It can also show you how your site is ranked on other search engines. Because of this, you can see how your web pages show up in Google’s search results and then use the information to make your page titles and metadata better.
When you check your page headers, for example, you can look at how long they are in pixels. You can then share and save copies of the snippets that SERPsim makes when you’re done with them.
SE Ranking
SEMrush, Ahrefs, and SpyFu are all SEO website audit tools that are all in one. SE Ranking is an all-in-one tool that competes with them. It focuses a lot on keyword research, backlink tracking, on-page analysis, PPC research, social media management, and website audit, among other things.
As a general rule, SE Ranking’s auditing tool checks your website’s health and performance, as well as your user experience and image optimisation, as well as your meta tags and meta headers while crawling link-by-link. Once it’s done, it gives you detailed reports on all the SEO problems your site has and then gives you actionable advice on how to fix them.
DeepCrawl
You can use DeepCrawl, a website crawler, to see how well your site is working. It can show you how many problems your site is having, as well as how many people are using it. As mentioned by book marketing services team it’s especially useful when you need to spy on your competitors, improve your site’s overall user experience, look at your site’s architecture, move your SEO settings, and get back on Google Panda’s good side.
All this is done by DeepCrawl, which tests XML sitemaps, keeps track of your SEO progress, and looks at your canonical tags and content quality. It also checks your canonical tags, meta descriptions, page titles, and meta headers.
Conclusion
It doesn’t matter how good you are at search engine optimisation; you need SEO audit tools.
In case you didn’t notice, Google’s algorithm has been getting more and more complicated over time. People now play a lot more than just a simple game of words. Google, on the other hand, looks at more than 200 factors when it ranks websites. So, it turns out that Google changes its search algorithm more than 3,000 times a year. Nine changes happen every day. This is a lot of things to keep up with. SEO audit tools do a lot of the work for you. At least they know enough about SEO to look for problems that could hurt your web pages, and you might not be able to locate them
